I am in a bit of a conundrum, and I think the views of the lovely people who read this blog can help.
My workplace is making calls to people who have donated in the past to see how they are doing and if they know about the changes we’ve made to this organization. Really we’re calling them to remind them that we exist, since our summer donations were pretty sad because everyone in North Vancouver seems to dissapear off the face of the earth in the summer. Anyhow, I find that most people like to hang up on someone when they are kind of doing a really *soft* ask for a donation. Not that we’re asking for a bazillion dollars, but there are a LOT of people on the north shore here, and if they all donated like a DOLLAR, that would be super.
Anyhow, since I am sure some of you have had calls like this (myself included), I am wondering what you think would be sort of a good way to tell someone about a nonprofit while making a really inconspicuous ask for money. I mean, yes, we’re asking for money, and not everyone will say yes, but do you think there’s a particularly nice, or polite way to ask for money, without saying, “hey, can you donate some money to us???” I kind of get stuck on this because I have received calls like this, but I am also on the other side of things where I see the real need of the people we’re trying to help. Basically if this organization goes away, we’re looking at around 8,000 people who are in desperate need and have nowhere to go for help.
Is there even an effective way to ask for money? I find it’s much easier to ask for money for organizations involving animals, because people will readily donate to causes to save animals, and tend not to give to causes that will save people. I think this is because animals are more helpless in that they can’t actually ask for help, and people can. People also abuse the system, which makes people aprehensive to donate.
Yes, we have measures in place to kick people off our system who are just abusing our resources, but you aren’t donating to them. You are donating to people who are in need. Families who have nowhere to turn and have run out of the resources to function. Imagine if you didn’t have the money to buy your dogs the food they need because you ran into unexpected costs like hospital emergencies or emergency repairs to your home. You realize that you’re pretty close to having no money left, but if you could just get to that next paycheque, you’d be okay. Or maybe you are suffering from an addiction but you are getting help, and you want to go out and get a job, but you don’t have a printer to print off a resume. Maybe you don’t have something to wear other than the clothing on your back because you are spending all of your money on food to live. These are the people we are helping.
Is there really a way that is even effective to ask people over the phone to consider donating???